Varsity Club.

Responsive Branding, Identity.

Varsity Club is a golf-centric rental partnership based in Pennsylvania and Arizona.

The owners contacted me to brand their partnership as an executive golf country club. Branding elements were designed with the intended purposes of custom glassware, apparel including polos, and decorative elements across the property.

Two versions of the logo were created for respective uses; Standard (for general use), and Embroidery (Simplified for integrity when embroidered at small scale.

Credit:
Photo 1: Sheri Hooley