Oneinkymess Rebrand

Brand Identity, Art Direction, Illustration, Social Media.

Any designer will tell you… Designing for yourself is HARD.

We tend to be exceptionally skilled at solving others’ creative problems with speed and grace, but when it comes to our own brand we can spend days, weeks, or months just trying to find a direction. Maybe it’s because we lack the time constraint of the project? Maybe it’s the infinite directions we know we have the freedom to explore? We’re our own worst enemy when it comes to being able to step away and say “that’s it! It’s done.”

Oneinkymess has evolved since it’s creation in 2012. The old branding never fully sat right with me and I wanted something true to the brand. It took approximately 18 months to fully develop the brand to the point in which I could lay down the pencil. Hundreds of concepts didn’t make the cut.