Jamison Lawn Care is a landscaping business based out of Bucks County, Pennsylvania. The owners contacted me to develop their branding and identity assets. They had recently used Fiverr to hire a designer for a logo but found the designs to not really fit with what they wanted.

After a brief discovery/interview process, we developed this logo to showcase Jamison Lawn Care’s multi-seasonal approach to services. Jamison Lawn Care wanted to highlight that they were the resource for all outdoor needs: lawn maintenance, yard clean-ups, digging and planting, and snow removal.

Since their branding, I’ve helped their marketing efforts by creating their “Welcome Packet” for new customers, custom mailers for season-specific services, as well as postcards that highlight key services to be sent out at the appropriate times of the year. The copy was developed in conjunction with the owners and I provided art direction based on their initial concepts to ensure that what they wanted came to life in the final pieces.

In Spring 2021, we updated Jamison Lawn Care’s logo to replace the snowflake “tile” with the new flower “tile”. The benefit of having a strong brand mark allowed for the slight adjustment to fit well with existing printed materials and let the branding update flow seamlessly overall. The update was in response to the company’s exit from snow removal services and shifted the focus to their expertise in planting and garden design services.

Credit:
Header Photo: CHUTTERSNAP on Unsplash