Lenox’s “Ultimate Grazing Board Collection” was an entire collection of stone and wood grazing boards to support the social media trend of charcuterie/grazing boards in late 2019 - early 2020. They asked me to illustrate a wide range of foods and ingredients you would find on a board to show customers the potential of their new grazing boards.

Each companion piece would consist of quarter-fold insert that when opened greeted the customer with a warm welcome to share their experiences on social media, as well as use and care instructions of all the included pieces. On the opposite side, a full-sized image of the board complete with illustrations was unfolded. For the initial product launch, a 19 inch x 19 inch quarter-fold companion piece was produced. The illustration elements were also slated to be used as a printed full-wall mural in the Lenox New York City Showroom show.

Note: In early 2020, Lenox was gearing up to announce a new collection and tapped me to illustrate and design companion piece(s) to accompany the new products. Unfortunately due to the unforeseen circumstances surrounding COVID-19, the project was canceled.

Credits:
Product Photography: Michael Turley
Copy: Jennifer Lynch